- Partisan communications: communications coordinated with candidates and aimed at credit union households; and
- Independent expenditures: directed at the general public but conducted independently of the candidate, his campaign, the parties or state Leagues and credit unions.
Television ads for Sen. Cindy Hyde-Smith (R-Miss.) will run until Nov. 6 throughout Mississippi. Hyde-Smith was appointed to fill the seat vacated by Sen. Thad Cochran (R), who resigned for health reasons, until the next scheduled election. She is now seeking to win the special election to complete the term, which expires in 2021. Under Mississippi law, she will appear on the ballot with three other candidates, with no party affiliation listed. CUNA, CULAC and its League partners use a variety of tactics to promote widespread support for credit union-friendly candidates including: