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Guns, normcore and bitcoins – a guide to the hottest campaign accessories this season


Mississippi Senate candidate Chris McDaniel, who hasn't conceded to Republican primary winner Sen. Thad Cochran quite yet, is the king of competitive normcore. The New York Times defined normcore as "a supposed style trend where dressing like a tourist — non-ironic sweatshirts, white sneakers and Jerry Seinfeld-like dad jeans." McDaniel's sartorial choices are a variation on the theme: he's adapted the trend into the campaign-appropriate business-casual normcore.


Posted July 11, 2014 - 6:14 am

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