A word of caution for conferences wishing to expand

There’s a terrific book by Barbara Tuchman entitled “The Guns of August,” a beautifully crafted piece on World War I that is, at its core, an essay on how the utter miscalculations of tactical planning dictated years of needless conflict.
I mention this not as a comparison to college football but as an example of what happens when emotion overtakes reason. Tuchman explains that the militaries of both alliances were so in tune to every movement the other made, each became obsessed with one-upping the other and couldn’t turn it off.