ADs eye level financial field

Each April, after most college sporting events have ended, Arizona athletics director Jim Livengood and his staff produce five-year projections for what their department’s future budgets might look like.
When Livengood saw the projections this year, his heart sank.
“The numbers were big enough and scary enough,” Livengood said. “We’re looking at multimillion-dollar deficits. The old adage of ‘just make more money’ through better development and fundraising won’t help. The problems are too big to just be able to fix on the revenue side.”

espn.com
7/17/9