Channel 73 on the Dish Network is now The Obama Channel.
Obama’s media buying strategy has been marked by a willingness to work the angles and to try to pick up a few votes at the margins. The decision to go to everything from extensive radio buys to odd-hour infomercials reflects the fact that the campaign media buyers spend a lot of time thinking about how much persuasion any given dollar can buy, and given a very cheap format — late night cable channels that need filler, for instance — will settle for a thimblefull of persuasion.
The satellite channel is the latest of these marginal gambits: Three readers from different parts of the country email that Channel 073-00 on the Dish Network is now labeled OBAMA. (“What is up with Sen. Obama having his own channel?” asks a St. Louis reader.) The channel plays his two-minute ad laying out his economic plan on a loop, over and over.