As Big Ten Studies Expansion, Others Brace for Ripple Effects

When the Big Ten Conference announced last month that it was considering expansion, the college sports world began a high-stakes game of musical chairs that will be influenced by athletic performance, academic standing, geography and money. Several universities have begun to circle hopefully, lobbying, eyeing a potential seat in new conference alignments, wanting desperately to avoid being left out of the big-money alliances once the music stops.

nytimes.com
1/29/10