Big 12 leadership should be blamed for letting tremendous product slip away

Want someone to blame? Here’s your man: Dan Beebe.
The Big 12 commissioner’s rudderless leadership doomed the Big 12 from the moment the Big Ten announced last December that it was exploring expansion plans. Instead of being proactive and pursuing a mega-television deal and/or building a Big 12 Network , he sat back and watched the Pac-10—with a brand new commissioner and a conference reputation of USC and the nine dwarves—meticulously and quietly build a plan to take over the Big 12.