“We have described the fact that we have a great conference that has provided a lot of benefit to all our institutions,” said Beebe. “I think we have a tremendous group of institutions that have benefited greatly (from the Big 12).”
The Big Ten, enriched by its own cable network, has indicated it is looking into adding teams and said in December it would take 12-18 months for the conference to decide what it is going to do.
Last year, Big 12 schools divided between $7 million and $12 million depending on how many appearances they made on regional and national TV. That means Texas usually pockets the biggest share, with the likes of Missouri lagging behind.