Boise State Stock Plan: An Early Success

Last week, we applauded Boise State’s idea of selling stock to its fans. Like the Packers have done, the shares have no value, but the certificate makes a nice collectors item.

We loved this because it’s a great way of raising money without having to give up anything.
Yesterday, I checked in on how sales were after a week.
The athletic department has sold more than 1,600 shares at $100 apiece, according to Brad Larrondo, senior assistant athletic director for marketing and promotions.