Mike Tagert’s awkward B-roll
The campaign of 1st District congressional candidate Mike Tagert released a three-and-a-half minute B-roll video showing nothing but scenes of the 44-year-old looking up at the camera and interacting in slow-motion with various people.
And it is awkward. Well done, but awkward.
Almost every political ad contains B-roll, over which the candidate or some other reassuring voice talks about the issues or why voters should pick him or her at the polls. Rarely, though, do we see seven ads’ worth of straight B-roll with neither context nor commentary.