“ESPN broadcasts a ton of regular-season games, and if they’re seeing that there’s some drop in those ratings because people just feel like it doesn’t matter, it’s a problem,” Rovell said. “We know the reason why the NFL has the ratings it has. It’s because every game counts. In college basketball, every game doesn’t count, but a lot of them do, and a lot of them shown on ESPN do.
“If you all of a sudden say, ‘Well, this game counts, sort of,’ am I more inclined to watch it? No.”