College athletes…to pay or not to pay?

Some of the country’s largest Universities have athletic programs that are worth hundreds of millions of dollars and generate millions more in annual revenue—in 2009, the University of Georgia’s athletic program reported $76,278,280 in total revenue.

Administrators, coaches and just about everyone else besides the athletes themselves are the direct beneficiaries of the profit that is generated mostly by their on-field/on-court performances.

Sure, there’s the argument that a college scholarship is enough—perhaps even too much—compensation for collegiate athletes.

CLAtl.com
9/17/10