College football coaches see salaries rise in down economy

BERKELEY, Calif. — Jeff Tedford is a proven, program-building football coach who makes no apologies for the contract extension he landed before this season — and the $2.8 million in pay he’s guaranteed this year — from the University of California.
He’s on board, too, with more than $430 million in planned improvements to Cal’s venerable Memorial Stadium. They’ll make the 86-year-old bowl more earthquake-resistant, and the upgrades should catch the eyes of football recruits. “So yeah,” Tedford says, speaking over the clatter of construction outside his office, “it’s a big deal.”