College Stars Sue Over Likenesses in Video Games

One of the best parts about being the quarterback for Arizona State was the thrill that Sam Keller got whenever he played NCAA Football, the popular video game from Electronic Arts.
Although Keller’s name did not appear in the game, there was little doubt that he was the inspiration for the Arizona State quarterback in its 2005 edition. The virtual player shared Keller’s jersey number, 9, as well as his height, weight, skin tone, hair color and home state. The virtual quarterback even had the same playing style, as a pocket passer. “That was what made it so cool,” said Keller, who transferred to Nebraska in 2006. “It was so blatant.”

nytimes.com
7/3/09