So what will the Republicans do, and will they find a way to make significant inroads with communities of color?
I believe Senator Thad Cochran’s re-election should give Republicans around the country insight on how to effectively bring black voters to the polls. Cochran’s strong showing in the black community is the only thing that kept him from losing to Tea Party challenger Chris McDaniel. This happened because Cochran did what many Republicans seem reluctant to do: Ask for the support of black voters, and make a real, substantive argument for that support.
Republicans need a positive message for people of color, and they need to state that message clearly, and with conviction. Senator Rand Paul is already making this kind of aggressive pitch to black voters, and I hope that other national Republican figures will follow suit.