To combat that, conferences might not pay their individual schools the same amount of money. Think of it this way, if you’re the New York Yankees, why would you pay Brett Gardner the same amount of money as Derek Jeter? That’s exactly the rationale the Big 12 took in order to survive. It gave more money (and power) to Texas, which represents its superstar player, the franchise.
Look at the SEC. Why should Ole Miss, Mississippi State and Vanderbilt get the same slice of the money pie as Alabama and Florida? Tapping again into the Yankees analogy, Ole Miss, Mississippi State and Vanderbilt are Brett Gardner, Chad Gaudin and Francisco Cervelli, while Alabama and Florida are Derek Jeter and Alex Rodriguez.