Expansion proves college football is king

We here might live in the definition of a hoops hotbed, but most of the rest of the collegiate world does its decision-making based on what’s best for those in shoulder pads.
Fact is, as a whole, college basketball is on a downward trek, what with falling attendance, lower television ratings, and an NCAA Tournament that no one network was willing to televise. College football is the cash cow on the rise, its overall numbers enjoying a steady climb. No wonder then that mad-money Texas and national name Notre Dame are the two golden apples every conference would love to pick off the money tree. When one apple goes, all are likely to fall into the cart.

Kentucky.com
6/14/10