Favre’s sexy come-ons could damage his family-man persona

Brett Favre’s pants are under fire.
The former Jet quarterback — ensnared in an embarrassing sex scandal — has multimillion-dollar endorsement deals on products like Wrangler jeans that hinge on his keeping his family-man persona.
“You are talking about family-friendly brands that partnered with Brett and who believe he was the all-American, great family guy and country boy,” said Matt Delzell, group account director of Davie-Brown Talent, part of The Marketing Arm, which ranks celebrities’ appeal and influence.

nypost.com
10/9/10