In November 1999, officials from Texas Tech University hired a special consultant for $180,000 and told him to solve a riddle.
They asked: How can we fill the football stadium with fans and win lots of games despite significant disadvantages in recruiting and resources?
The consultant, Barry Terranova, did his work and came up with an answer: Hire a coach to install the spread offense.
“It’s something you’ll continue to see proliferate because people have found it incredibly difficult to stop,” Terranova said. “With some teams that otherwise should have problems being competitive, it made them competitive.”