From rags to microfiber: inside the rapid rise of Under Armour

Under Armour’s headquarters, set on a sprawling 13-acre waterfront compound known as Tide Point in the neighborhood of Locust Point, was home to a Proctor & Gamble soap factory for more than 80 years. The compound’s industrial brick exterior still retains the gritty appeal of a turn-of-the-century manufacturing district. It was a romantic image of blue-collar America that first enticed Under Armour’s founder Kevin Plank to move his small T-shirt business from the basement of his grandmother’s suburban D.C. dwelling in Georgetown to the crab capital of the world.

“There’s such a heritage of toughness and hard work in this town,” says Plank. “Baltimore has been a terrific home for us.”

si.com
4/9/09