‘Global warming is baloney’ signs put the heat on Burger King

A row between the fast food giant Burger King and one of its major franchise owners has erupted over roadside signs proclaiming “global warming is baloney”.

The franchisee, a Memphis-based company called the Mirabile Investment Corporation (MIC) that owns more than 40 Burger Kings across Tennessee, Arkansas and Mississippi, has described Burger King as acting “kinda like cockroaches” over the controversy. MIC says it does not believe Burger King has the authority to make it take the signs down.

The dispute began to sizzle last week, when a local newspaper reporter in Memphis, Tennessee, noticed the signs outside two restaurants in the city and contacted the corporation to establish if the message represented its official viewpoint. Burger King’s headquarters in Miami said it did not, adding that it had ordered MIC to take the signs down.

Guardian
6/6/9