Goodell sets revenue goal of $25 billion by 2027 for NFL

Tripling revenue over the next 17 years, however, could prove tougher than doing so from the mid-1990s until now. Fox Sports broke the bank in 1994 to become an NFL broadcaster in order to establish the channel’s credibility, and DirecTV was added with its first out-of-home package. Only a few teams are currently in need of new stadiums whereas in the early to mid-1990s, the NFL’s stadium boom had just begun. In addition, the U.S. sponsorship and advertising markets are more fully developed and committed to sports financially than they were in the 1990s, when sports as a business wasn’t the size of industry it is today.

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