Heisman: Does character matter?

So here is the question Heisman voters — of which I’m one — must answer: Though the Heisman ballot only asks voters to elect the “most outstanding college football player,” does it imply a character component?
The Heisman Trust’s mission statement certainly suggests there is one. “The Heisman Memorial Trophy annually recognizes the outstanding college football player whose performance best exhibits the pursuit of excellence with integrity,” reads the first sentence of the mission statement.