Roy Kramer remembers when taking home $200,000 from the Southeastern Conference in the late 1970s was a boon for his school.
“Man, I thought that was great,” said Kramer, then Vanderbilt’s athletics director. “Today, schools would think it’s pocket change.”
SEC schools received on average $10.2 million from the conference office in 2007. And that’s nothing compared to the revenue schools produce for themselves, mainly through ticket sales and booster donations.