A mad rush was on Monday to churn out New Orleans Saints Super Bowl champs shirts in an ironic place: Indianapolis.
But even as employees at the Adidas Group plant on the Eastside mourned their home team’s loss, general manager Blake Lundberg couldn’t help but smile — just a bit.
“From a business standpoint, the Saints’ win is tremendous for us,” he said. “It will be a very nice long week for us.”
Adidas has the contract to manufacture licensed gear for all NFL teams through its Reebok subsidiary. And pre-order sales for Saints’ Super Bowl merchandise was quadruple that of the Indianapolis Colts.