Mid-Major College Sports Teams Face Giant Marketing Challenges

When elite college athletic departments such as the University of Florida, the Oklahoma Sooners and other BCS programs are forced to cut their budgets, you can only imagine the cost-cutting measures taken at the thousands of other universities.
For state universities and the Top-25 football programs, athletic department budgets are usually in healthy shape by the time September arrives. Then there’s the vast majority of insitutions who are rarely featured on ESPN or in Sports Illustrated. They’re forced to explore every possible avenue to generate fan interest and sell tickets.
Smaller athletic departments, such as my alma mater, Samford University, are comparable to small business trying to compete with the giant corporations.

marketingshift.com
6/24/09