Mississippi brewers want to sell their beer on site

“If we sell that same product on site, if someone wants to sit down and have a pint of beer, it’s a ton more revenue. At our levels right now, what we’re putting out right now, if we can sell just 5 percent of that on site, which is not unreasonable, we’d have 49 percent more revenue without spending a cent.”

Mirroring a trend nationwide, the industry has grown from one microbrewery in 2003 — Lazy Magnolia in Kiln — to seven statewide, but that’s still the lowest per-capita of the 50 states. According to the Brewers Association — a Boulder, Colorado-based trade organization for craft brewers, home brewers and distributors — a microbrewery is defined as a brewery that produces fewer than 15,000 barrels per year, with 75 percent of production for sale off-site.

Watchdog
11/30/15