CHARLIE MITCHELL: McDaniel plans to ride emotional wave to US Senate

Why would the name of a state senator from Ellisville be on a professionally created survey seeking voters’ views on national issues? The answer is obvious. The opinion survey is a pre-campaign ad. Chris McDaniel intends to be a U.S. senator.

There’s nothing particularly new about this for those who follow political maneuvering…

…He has figured out that the pathway to power is to create and then ride an emotional wave. A record of solid service or effective service or problem-solving doesn’t appeal to voters as much as it may have in the past. Whether anyone likes it or not or thinks it’s positive or negative, today’s voters vote with their hearts more than on candidates’ actual records….

…The message claims there is nothing “fringe” about McDaniel’s Republicanism, that he represents the core of the party that isn’t interested in compromise and wants action.

Of course, what’s interesting is that Wicker, when first elected to the U.S. House in 1994, was one of 53 Republican Revolution new delegates elected via the Contract With America devised by Barbour, then Republican National Committee chair. In fact, Wicker was elected president of that “super conservative” freshman class Democrats feared so much.

Clarion Ledger