Cost of Mississippi Senate campaign

The 2014 political spending spree continues, but it’s not exactly a bargain for investors.

Mississippi’s Republican Senate primary between six-term incumbent Thad Cochran and challenger Chris McDaniel attracted massive sums of campaign cash that could come to more than $40 per vote amid low primary turnout in the relatively small state.

That’s at least a third more than the $29 per vote spent on a high-profile Republican Senate primary in Georgia last month, and it more than doubles the 2012 presidential election cost of $17.27 per general election ballot.

Going into Tuesday’s voting, the total spending in Mississippi exceeded $12.4 million. With 99 percent of precincts reporting, it appeared the total ballot count would fall short of 300,000.

That would mean a per-vote rate no cheaper than $41. It comes to about $4.14 for each of Mississippi’s 3 million residents.

Hattiesburg American