Thad Cochran to launch first 2014 ads

Mississippi Sen. Thad Cochran will launch the first television ads of his 2014 reelection bid Tuesday, moving to define his legislative record in positive terms to the GOP primary electorate, according to two sources close to the Mississippi race.

Cochran, who is seeking a seventh Senate term, faces a stiff challenge for the Republican nomination from conservative state legislator Chris McDaniel. Former Democratic Rep. Travis Childers filed last week to compete in the general election.

The incumbent senator’s first wave of television advertising will feature three positive messages – none of them mentioning McDaniel, a Republican familiar with the ads said.

One spot will be a “man on the street”-style commercial about Cochran’s accomplishments for Mississippi. Another will focus on Cochran’s votes against the Affordable Care Act.

The third commercial, set to run along the Mississippi coast, highlights the senator’s role in delivering federal aid to his state in the aftermath of Hurricane Katrina.