NCAA Final Four will be CBS’ first foray into 3D broadcasting

Now that you’ve spent money on high-def TV, here’s the latest attempt to prime you to pony up more for The Next Big Thing: CBS will have 3D coverage, in theaters, of the NCAA men’s basketball Final Four.
Sean McManus, who oversees CBS’ sports and news divisions, says that coverage will be “a separate production” — using announcers Dave Ryan and Steve Lappas — from CBS’ TV coverage. And he says the 3D NCAA basketball, shown in about 100 theaters, is the only event that CBS now plans to carry in 3D.

USAToday.com
3/11/10