NCAA title game TV audience up 31 percent over last year

Ratings for Duke’s 61-59 victory over Butler were up 31% over last year’s North Carolina-Michigan State final.

The network reported an overnight rating of 14.2, which translates to 14.2% of households in 56 urban markets.

Monday’s viewership is the highest since the North Carolina-Illinois final drew 15% of TV households in 2005.

ClarionLedger.com
4/7/10