New USC football Coach Lane Kiffin hopes lights are less bright in big city

Only a few hours before kickoff, the buildup reaching a peak, Lane Kiffin found himself in unfamiliar territory:

A grocery store.
Picking up snacks on Super Bowl Sunday, USC’s new football coach ventured from the family’s temporary quarters in a South Bay hotel to the kind of place he dared not enter for more than a year.
In football-crazed Tennessee, where Kiffin coached for 14 months, a simple errand to the market or restaurant was impossible. Demands for autographs, photos and just plain old small talk would have kept him occupied for hours.

latimes.com
3/27/10