This is the real business of college football and only the most naive inside the sport even pretend that it is not.
It’s happening nearly everywhere with nearly everyone because no amount of NCAA legislation can stop the wheels of capitalism. The market will determine the value of a product and 29 touchdowns, nine victories and zero losses is worth a great deal more than tuition, room and board. It’s been that way for nearly a century.
As recruiting stories go, this is exactly how coaches quietly say it works – except for the 10 percent discount for Mississippi State. That was probably just a ploy to up the bidding. If Auburn did pay, then they paid $175,000 and Mississippi State was just getting played.