NFL franchise values drop, but still way ahead of other leagues

The average worth of NFL teams fell 2% to $1.02 billion in 2010 from $1.04 billion last year, according to the study which can be found at That’s the first drop since the magazine began tracking team values in 1998.

Owner Jerry Jones’ Dallas Cowboys rank as the NFL’s most valuable at $1.8 billion. Rounding out the Top 5: the Washington Redskins ($1.55 billion); New England Patriots ($1.37 billion); New York Giants ($1.18 billion); and Houston Texans ($1.17 billion).