North Carolina is No. 1 on list of Top 20 most valuable programs

Kentucky landed at in second place with a team value listed at $26.2 million. The Wilcats could be considered a surprise to land so high despite not having any luxury boxes or suites at the “outdated” Rupp Arena. But the sea of Big Blue fans is deep enough to keep the ‘Cats near the top.

The rest of the Top 20 is as follows (with team value):
3. Lousville ($26M)
4. Kansas ($24M)
5. Illinois ($20.8M)
6. Indiana ($20.5M)
7. Ohio State ($18.3M)
8. Syracuse ($17M)
9. UCLA ($16.8M)
10. Arizona ($16.6M)
11. Duke ($16.4M)
12. Wisconsin ($16.3M)
13. Maryland ($15.5M)
14. Arkansas ($14.6M)
15. Xavier ($14.4M)
16. Tennessee ($14.1M)
17. Minnesota ($13.5M)
18. Pittsburgh ($13.2M)
19. Michigan State ($13.0M)
20. UNLV ($12.9M)

USAToday.com
3/24/10