Unless you were one of the 164,000-plus people “following” then-U.S. Sen. Barack Obama on Twitter during the 2008 presidential campaign or were among his 3.8 million Facebook supporters, this column won’t make as much sense to you as it perhaps should.
President Barack Obama officially took the oath of office on Tuesday – rhetorically mangled as it was by U.S. Supreme Court Chief Justice John Roberts – at exactly 12:05 p.m. The oath was administered some five minutes after the Constitution mandated that Obama’s duties had begun and four minutes after the official White House Web site (whitehouse.gov) changed at 12:01 p.m. to reflect that the presidential transition was essentially complete.
And why shouldn’t the Obama takeover of the White House Web site be a first order of business? No American political candidate in history made better use of new media in his relentless pursuit of the White House than did President Obama.
The Obama camp used new media technologies and strategies to dramatically change the way successful political campaigns operate – and how campaign finance operations will be run in the future as well.