O’Bannon case could be a game changer

It’s a legal opinion that could have significant impact on the way the business of college athletics is conducted. At the very least, it should make the financial books, contracts and business deals of the NCAA, its conferences and individual schools public, in some cases, for the first time.

U.S. District Court Judge Claudia Wilken denied the NCAA’s request Monday to dismiss a 2009 class-action lawsuit led by former UCLA basketball star Ed O’Bannon over the use of former players’ likenesses in everything from video games to memorabilia to television rebroadcasts.

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2/8/10