Donald Trump Bets Big on Online Advertising

Donald Trump placed a big bet that online advertising will help him defeat Hillary Clinton in the presidential race, directing $8.4 million in July to a digital marketing company in Texas, according to his latest campaign filing.

The spending is more than five times what Trump paid the firm, Giles-Parscale of San Antonio, in June, and appears to be outpacing any similar effort by the Democrat.

“That’s beyond a tremendous amount of money to spend on digital,” Austin Barbour, a Republican fundraiser and political strategist in Mississippi, said in a tweet on Sunday. “Almost hard to figure out how to compute this number.”

Bloomberg
8/21/16