Sex Still Sells In Sports Marketing

Endorsement deals have been falling off the face of the earth, but a woman golfer, who hasn’t made a single cut in the four LPGA tournaments she has played in this year, recently picked up a pretty big deal.
Her name is Anna Rawson. She’s a 27-year-old Australian beauty turned pro golfer and the fact that she hasn’t had a single round under par in this country in 2009 hasn’t deterred the folks at Go Daddy from making her their next star to join a roster that includes Danica Patrick and Amanda Beard.

cnbc.com
5/7/09