SportsNotebook: Fiesta Bowl TV ratings are better than expected

SCOTTSDALE, Ariz. — Boise State and TCU drew the second-highest TV rating of any Bowl Championship Series game featuring a team from a non-BCS conference.

The 2010 Fiesta Bowl’s rating of 8.2 (13.8 million viewers) also was the eighth-lowest in the 50-game history of the BCS, but some had suggested that inviting a pair of non-BCS teams would send the Fiesta’s rating spiraling to an all-time low.

In fact, Boise State-TCU attracted a better audience than last year’s Sugar Bowl matchup of Utah and Alabama (7.8).

idahostatesman.com
1/6/10