While fans in the participating markets are talking baseball and anticipating the LCS matchups, the rest of the country is not. TBS’ LDS ratings are nothing to shout about.
Through Saturday, LDS coverage on TBS averaged a 2.9 rating, down 9.4% from 2009. If the ratings are produced by hardcore baseball fans. then those eyeballs will migrate to the LCSes. That’s why the suits should be pulling out all the stops to expand baseball’s playoff audience.