Let’s go ahead and call it the “Tennessee Effect.”
A nickname is given to any event that causes a seismic change in an industry, and that’s just what Tennessee did this offseason when it re-defined the salary structure of college football with the hiring of new coach Lane Kiffin’s staff.
The numbers are staggering: $1.2 million for a coordinator, $650,000 for a defensive line coach and at least $350,000 for two other assistants. Just like that, Tennessee single-handedly ratcheted up the cost of doing business for every school. And athletic directors across the nation have taken notice.