Tennessee’s Kiffin plans to put up billboards in Florida

Tennessee coach Lane Kiffin announced plans for an advertising plan last week while addressing his audience at the SEC football media days. More specifically, he said a “billboard will be going up” in Florida next month.
He didn’t offer any more details. But my guess is the billboard won’t be promoting Florida quarterback Tim Tebow for another Heisman Trophy.
UT’s upcoming billboard is a sign of the times in the SEC. Conference schools have the pleasant task of trying to figure out what to do with the $3 billion ESPN and CBS will be throwing at them over the next 15 years. And if you’re investing money in a billboard, know your demographics.