NEW HAVEN, Conn. — College football is a multibillion-dollar business. Television networks pay the Bowl Championship Series conferences millions of dollars to broadcast their games on an annual basis. Record attendance figures are being set every year as the biggest stadiums in the world are expanded. And merchandising sales continue to go through the roof as fans adorn themselves in their school’s colors.
The sport has never enjoyed more popularity as a new season gets under way in earnest this week. As a result, it’s easy to forget the first word of this country’s Saturday fall pastime: