The Texas Longhorns to the Big Ten isn’t a crazy idea

The mistake made in impulsively dismissing the possibility — longshot though it may be — of the Big Ten luring Texas into its lair is looking at college conference expansion through archaic geographic parameters. Maximizing earning potential knows no borders. This is the equivalent of college football going global.
The immediate future of college athletics has nothing to do with working with your neighbor, concentrating exclusively around money and television exposure. The Big Ten can offer both in ample supply. Nobody else can — not even the Southeastern Conference with its football superiority.

freep.com
2/14/10