Tiger’s bag to carry own ‘TW’ brand

PALM HARBOR, Fla. — Tiger Woods won’t replace AT&T with a new corporate sponsor on his golf bag when he returns at the Masters, instead using his Nike brand.

AT&T dropped him as a sponsor on Dec. 31 in the midst of Woods’ infidelity scandal.

It will be the first time since he turned pro that Woods has used an existing sponsor’s logo on the bag. The golf bag and hat are the two areas in golf where companies get the most television exposure.

ESPN.com
3/22/10