TIME – The Blind Side has earned $105 million – cost $29 million to make

Movie phenomena are supposed to occur once in a blue moon, or a new one. Yet for the last couple of weeks two films, released the same day, with similar demographics, have got folks cheering and sobbing and clogging the plexes. Everyone expected The Twilight Saga: New Moon to be a smash, and it has not disappointed, piling up nearly a half billion dollars in under a fortnight. But few were ready to be hit by The Blind Side. The movie, made for just $29 million, has flummoxed Hollywood by earning about $105 million. On Thursday and Sunday, it sold more tickets than the vampire movie. The Blind Side is an old-fashioned, out-of-nowhere hit.

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