TV deal gives SEC big boost on, off field

The Southeastern Conference, already king of college football, now also rules the kingdom of cable and over-the-air TV, turning other conferences into peasants by comparison and presenting negative implications for a school such as Ohio State.
The SEC, in announcing this week a partnership with ESPN to create the SEC Network, not only has benefited its brand but also ensured that millions of viewers, including future recruits, will be watching on flat-screen TVs in places such as Columbus, Detroit and Chicago.