Say you’re a college football fan who still can’t make up your mind. Then one day you discover your hair is on fire. When you pick up the phone, do you call:
a.) The nearest fire department; or
b.) your hairdresser?
If you chose b.), congratulations! The folks who run the Bowl Championship Series are dying to meet you.
Ever since hijacking college football’s postseason in 1992 by forming the Bowl Coalition, they’ve had a tough time making friends and influencing people. They’ve thrown money around, tweaked the rules a dozen times and twisted themselves into a stadium’s worth of pretzels trying to explain why the sport doesn’t need a playoff.